Organisational Gravity is the accumulated friction that keeps information from becoming decision and decision from becoming action. It is the reason a signal takes months to reach a meeting and months more to leave one.
Gravity is not a mood, a culture problem or a communication failure — those are its symptoms. It is a measurable delay, distributed across handoffs, review cycles and unclear ownership. Named as gravity, it can be diagnosed, targeted and reduced. Left unnamed, it becomes the permanent background cost of the organisation.
Zero-Gravity exists to help organisations reduce unnecessary gravity. The word matters: some gravity is legitimate — regulatory, ethical, strategic. Reduction begins by distinguishing the two.